Each awards season, Hollywood’s most unforgettable looks are crafted far from the spotlight - backstage, in crowded styling rooms, between final fittings and red-carpet moments. This February, Giovanni Eco Chic Beauty proudly honors the hair stylists and makeup artists who bring iconic film and television characters to life.
Giovanni has long been a trusted staple inside professional hair kits - relied on by artists shaping everything from camera-ready curls to sleek, sculpted finishes that hold through long shoot days and bright stage lights.
A Legacy Born on the Sunset Strip
Founded in a Sunset Strip salon in 1979 by hairstylist Arthur Guidotti, Giovanni Eco Chic Beauty began as a backstage secret shared with studio professionals at MGM, Paramount, and Fox. Over time, and under the current watch of Arthur’s son Giovanni Guidotti, the brand expanded from Hollywood sets into households around the world - without ever losing its deep connection to the entertainment industry.
Today, Giovanni products have been used on more than 150 major productions and backstage at Hollywood’s biggest award shows, earning the brand its well-deserved title: The Hair Care Brand of the Entertainment Industry.
Celebrating the Artists Behind the Magic
The Make-Up Artists & Hair Stylists Guild Awards recognize the masters of Hollywood style - the professionals responsible for shaping the characters, trends, and red-carpet moments audiences remember long after the credits roll.
Hair Stylists of Palm Royale (L-R) Anna Quinn, Tiffany Bloom, Jill Crosby, Brittany Madrigal and Karen Bartek being interviewed by Ashley Humphreys of Giovanni on the red carpet at the MUAHS Awards.
Award winning Celebrity Hair Stylist Joyce Gillard on the red carpet at the 2026 MUAHS Awards, pausing amid the buzz of cameras and microphones to share insights from behind the scenes of film and television hair and makeup.
