While millions tuned in to watch Bad Bunny, Lady Gaga and an electrifying group of dancers take over the stage at Levi's Stadium during the Super Bowl Halftime Show, the real transformation was unfolding away from the spotlight. Backstage, highly skilled styling teams were working at remarkable speed, preparing performers for one of the most demanding live broadcasts in the world. In the intense moments between rehearsals and the live performance, celebrity hairstylist and Head of Hair Brian Steven Banks and his team turned to Giovanni Eco Chic Beauty to create each look and ensure it held up through sweat, heat and constant movement.
For years, Giovanni has played a subtle but important role behind the scenes, supporting the creatives who support the artists — the hairstylists and make-up professionals responsible for the looks audiences see on stage and on screen. Known for its dependable performance and professional-quality results, Giovanni products have become a regular fixture in styling rooms, trailers and backstage workstations, where everything happens in real time and there are no second chances.
Backstage during the halftime show, Brian Steven Banks applied Giovanni L.A. Hold Styling Gel to a violinist preparing to perform — a small glimpse into the meticulous preparation taking place just moments before millions of viewers began watching.
In the final moments before the performance began, Banks secured the last hairpins, proving that even the smallest details are essential when creating a look that must hold up under powerful stadium lighting and the demands of a live show.
Many of these backstage styling methods are easier to recreate than people might expect. The process usually begins with a high-performance styling product, followed by working methodically through controlled sections of hair, then reinforcing the style with carefully placed pins and finishing touches. The aim isn’t a rigid finish, but a flexible hold — something that allows natural movement while remaining polished and camera-ready under demanding conditions.
Congratulations to Brian Steven Banks and the entire creative team for delivering such a memorable halftime performance. We’re proud to play a small part behind the scenes, supporting the professionals who help bring these iconic moments to life.
Founded on Los Angeles’ Sunset Strip in 1979, Giovanni Eco Chic Beauty widely known as “the hair care brand of the entertainment industry” is used on more than 150 major film and television productions and backstage at some of Hollywood’s most prestigious events, including the Emmy Awards, Grammy Awards, Academy Awards and Tony Awards giving the brand its own version of an EGOT. The family-owned, veteran-owned company, based in Los Angeles, produces more than 175 Leaping Bunny–certified products and is the best-selling hair care brand within the U.S. natural products sector (according to SPINS data). Its products are now available in over 15,000 retail outlets across more than 30 countries.
