About Us

ABOUT GIOVANNI

Bridging the gap between natural beauty and salon-quality performance since 1979.

Giovanni Brand

OUR STORY

Giovanni® began with a pioneer’s vision a passion for hair and beauty that goes beyond trends. From humble beginnings in Hollywood and Beverly Hills salons, the brand grew into the first full‑range, salon‑inspired natural hair care line available in natural product stores. Today, Giovanni is recognised as one of the leading natural hair care brands in the world, crafted with high‑performance ingredients without compromising on nature’s goodness.

FROM INNOVATION TO GLOBAL IMPACT

Over the decades, Giovanni evolved from an independent natural hair care label to a global brand featured in over 30 countries. The continuous focus on innovation led to pioneering formulas using exotic botanicals such as Tea Tree, volcanic ash and charcoal many of which became category firsts in natural hair care.

Even today, Giovanni stands for creativity, performance and sustainability. Every product reflects the brand’s core promise exceptional salon results with natural, effective ingredients that you can trust.

OUR COMMITMENT

At Giovanni, we are committed to maintaining the highest standards of quality, efficacy and natural integrity. We continuously explore superior raw ingredients from around the world while staying true to our mission of creating powerful formulas that are kind to hair and scalp.

Our products combine the best of nature and science delivering performance results without harsh chemicals, synthetic nasties or unnecessary additives.

Giovanni Product Range Giovanni in use Giovanni Lifestyle

LOOKING FORWARD

With decades of innovation behind us and decades more ahead, Giovanni will continue to push the boundaries of hair care excellence. We are dedicated to blending nature’s best with professional‑level performance offering you products that deliver confidence, beauty and care with every wash.




Giovanni® Eco Chic® Beauty - Our Brand




THE HAIR CARE BRAND OF THE

ENTERTAINMENT INDUSTRY