As Giovanni Eco Chic Beauty continues to expand globally, our presence at Natural Products Expo West the largest natural products trade show in the U.S. serves as a powerful reminder of both our origins and our international reach. Today, Giovanni...
Each awards season, Hollywood’s most unforgettable looks are crafted far from the spotlight - backstage, in crowded styling rooms, between final fittings and red-carpet moments. This February, Giovanni Eco Chic Beauty proudly honors the hair stylists...
Hollywood-Trusted Hold Meets Football’s Biggest Night
| 13 Mar, 2026
While millions tuned in to watch Bad Bunny, Lady Gaga and an electrifying group of dancers take over the stage at Levi's Stadium during the Super Bowl Halftime Show, the real transformation was unfolding away from the spotlight. Backstage, highly skilled...
As the 77th Emmy Awards draw near on September 14, 2025, Hollywood’s hautest style gurus are sharing their red carpet–ready hair advice - powered by Giovanni Eco Chic Beauty™.
For decades, Giovanni has been trusted backstage at the biggest shows in entertainment...

